The average number of bank products used per customer is expected to double and reach six per customer by 2010. ¹

Benefits
	Sell new prospects from the viral nature of product* and the linkages within the service
	Increase loyalty by offering a service which restores consumer trust and sense of security and by stickiness
	Increase fee-income revenue, or provide a value-added give away for customers
	Gain much deeper understanding of customers’ financial needs and goals
	Cross-sell products and services by identifying gaps in customer financial portfolios

Higher Cross-Sell and Retention
A community bank with 10 branches enables Personal Bankers to offer Confidant as a value-added online service to compliment the bank’s existing portfolio of online services. For the first time, bankers are able to use Confidant to examine gaps in customers’ share of wallet and proactively recommend additional products and services based on an accurate and real understanding of customer needs.

Strengthen Online Banking Value Proposition
A national bank with over 6,000 branches wishes to promote their electronic document storage product with both an online and in-store promotion. Co-branded CDs, providing an overview of both products, given away in stores and an online click-through button on the bank website. Customers simply sign up for the bank’s electronic document storage product and receive an activation code for a free year of the Confidant service. The co-branded version of Confidant would then provide a direct link to the bank’s electronic document storage service.